- Seo Traffick tecknic
1. Basics of Search Engines and SEO's
2. History of the Search Engines in 1990 - Archie (org. Archive) - Tools of the first internet search. Archie was very limited because it could require only the names of documents. 1991 - There was also two similar vessels on Archie, it comes to research programs known names: Veronica and Jughead. Summer 1993 - There were some who maintained catalogs manually, but still did not have a car navigation. September 1993 - the first was published primitive machines in web search - W3Catalog. This primitive machine of copying various web catalogs and rewrite them in a standard format. November 1993 - was presented the second search cars - Aliweb.
3. Search Engines History December 1993 - JumpStation - the first car in web search, which used a robot to find sites and to create search index. This then is estimated to be the first car that has 3 main modules using a search engine (delay, indexing and navigation - crawling, indexing and searching). JumpStation was very limited as indexing and search of documents was limited only to document the names and headlines. 1994 - WebCrawler - known as the first search cars which was able to ask for any given word on a web page. In the same year appeared even Lycos. Later they appear the other machines such as: Magellan, Excite, Infoseek, Inktomi and AltaVista.
4. History of the Search Engines Yahoo appeared in 1995 and was one of the most popular sites of Internet users to search various web sites! Yahoo more a directory / catalog of web pages than a search, and therefore the search is made within the directory, then Yahoo is looking Web sites that have previously been registered in! Google was introduced in 1997. This is the name that actually replace the name of the search engine created in 1996 at the University of Stanford by Student Larry Page and Sergey Brin. At that time it was known search machine BackRub. MSN Search was introduced in 1998, its results from Inktomi initially taken later by Looksmart. Only in 2004 MSN Search became fully independent navigation machine. In 2006 MSN Search was appointed to Windows Live.
5. Search Engines History Overture recognized as the first car search results that offer free (paid listings) and since February of 1998. At that time it was known as car navigation GoTo.com. In July of the same year, approximately 1 dollar advertisers pay per click. Overture was acquired by Yahoo in 2003 for 1.63 billion dollars. Google AdWords was launched in October 2000. AdWords offers advertising opportunities in search results (and other sites cooperative Google) based systems PPC - Pay Per Click and CPM - Cost Per Mile. In 2012, Google's revenue from this system were around 42 billion dollars. On 1 July 2009 Microsoft launch new car research, known as Bing. Just 2 months later Yahoo and Microsoft reached a cooperation agreement under which search results to Yahoo's Bing will be empowered.
6. Market share - US February 2012 Source: comScore
7. STAT. • Within a month all over the world be around 158 billion searches. • Each day, approximately 5.2 billion searches. • Approximately 61,000 searches conducted every second. Source: comScore, August 2011 HubSpot
8. How do search engines work? The Internet is an endless sea of information and documents, and if search engines did not exist, finding certain information would be something almost impossible. Search engines consist of four separate parts: 1. Delay (ang. Web crawling), 2. Indexing (ang. Indexing), 3. Search (ang. Searching) and 4. The order (ang. Ranking).
9. Delay (Web crawling) Before search engines to be able to offer us the information we are seeking, they must first find that information. This task, then the discovery and collection of information on the Internet is done by so-called reptle (spiders), otherwise known as bots, robots or crawlers. These crawler (robot) are software simple, not intelligent who through links (links) go from one page to another, and at the same time the information found in the pages that visit and send back to the middle of the data (date center). This is a constant process that almost never ends.
10. Indexing (indexing) information collected by the robots during the delay, analyzed and entered into the database, creating index data for each site. Encoded data to save disk space.
11. Google has indexed more than 45 billion web pages.
12. Search (Searching) When a person writes one or more keywords and press the search button, the search engine requires all web sites in its index and creates a list of web pages relevant to the search key.
13. Order (ang. Ranking) The process of sorting of results found by the search engine search term is one of the most complicated processes and more intelligent search machines. The order of the results is done by analyzing and taking into account the hundreds of different factors, which can be classified into two major groups: Factors influencing the relevance (the title of the page, whenever it is repeated term looking at a page, synonyms pëdoruar, url address and name of the document, the text within fodder H1, H2, alt fodder, links to internal and external of the sites with the same content, etc.) as well as factors that affect the popularity or credibility of the page (links from external sites , quotations, references, references in social networks, etc.).
14. The difference between the results of free and paid Search Engines generate revenue by selling positions financial results which are known as "free results - paid search ads." These ads are known as PPC advertising (pay per click) after certain amount advertisers pay whenever someone clicks on those results. The Google advertising system known as AdWords, Yahoo's - Omniture etc. Mode of operation of these systems is this: when someone does a search, search cars feature two different lists of results, more organic and free as as seen in the following picture.
15. The difference between the results of free and paid
16. What is SEO? Optimization for search engines (ang. Search Engine Optimization - SEO) is the art of improving the visibility of the web page in the organic results (free) search engine using different strategies and techniques. Strategies and techniques used to achieve better results in SEO divided into three groups: 1. White-hat SEO, 2. Black-hat SEO and 3. Grey-hat SEO.
17. Techniques SEO's? White-hat SEO - are all techniques used to achieve better results in SEO, which are in conformity to the Search Engines. Grey-hat SEO - those techniques that help to achieve better results in SEO, which in some ways are neither allowed nor are strictly prohibited by search engines. These techniques sometimes used carefully if necessary to achieve better results. Black-hat SEO - are all techniques used to achieve better results in SEO, which not only allowed but are not fully against the rules of the Search Engines. Using these techniques may eventually be penalized partial or complete removal from the list of results.
18. Benefits of SEO SEO is not the only way to increase the number of visitors and revenues, but is one of the most important. According to a survey conducted in 2012 by Interconnected World, 61% of global internet users seeking online products. The same study concluded that 44% of online buyers use search engines when they want to buy products of different brands. Visitors who come to the site from search engines are those that visitor could easily become our future clients as they are looking for services or products that we offer.
19. SEO vs PPC (1/2) + 75% of clicks go to organic results (SEO)! Source: SEOmoz
20. 75% + of all clicks go to organic results (SEO)! SEO vs PPC (2/2)
21. Stat 75% + of all clicks go to organic results (SEO)!
22. CTR - Click Through Rates April 2011
2. History of the Search Engines in 1990 - Archie (org. Archive) - Tools of the first internet search. Archie was very limited because it could require only the names of documents. 1991 - There was also two similar vessels on Archie, it comes to research programs known names: Veronica and Jughead. Summer 1993 - There were some who maintained catalogs manually, but still did not have a car navigation. September 1993 - the first was published primitive machines in web search - W3Catalog. This primitive machine of copying various web catalogs and rewrite them in a standard format. November 1993 - was presented the second search cars - Aliweb.
3. Search Engines History December 1993 - JumpStation - the first car in web search, which used a robot to find sites and to create search index. This then is estimated to be the first car that has 3 main modules using a search engine (delay, indexing and navigation - crawling, indexing and searching). JumpStation was very limited as indexing and search of documents was limited only to document the names and headlines. 1994 - WebCrawler - known as the first search cars which was able to ask for any given word on a web page. In the same year appeared even Lycos. Later they appear the other machines such as: Magellan, Excite, Infoseek, Inktomi and AltaVista.
4. History of the Search Engines Yahoo appeared in 1995 and was one of the most popular sites of Internet users to search various web sites! Yahoo more a directory / catalog of web pages than a search, and therefore the search is made within the directory, then Yahoo is looking Web sites that have previously been registered in! Google was introduced in 1997. This is the name that actually replace the name of the search engine created in 1996 at the University of Stanford by Student Larry Page and Sergey Brin. At that time it was known search machine BackRub. MSN Search was introduced in 1998, its results from Inktomi initially taken later by Looksmart. Only in 2004 MSN Search became fully independent navigation machine. In 2006 MSN Search was appointed to Windows Live.
5. Search Engines History Overture recognized as the first car search results that offer free (paid listings) and since February of 1998. At that time it was known as car navigation GoTo.com. In July of the same year, approximately 1 dollar advertisers pay per click. Overture was acquired by Yahoo in 2003 for 1.63 billion dollars. Google AdWords was launched in October 2000. AdWords offers advertising opportunities in search results (and other sites cooperative Google) based systems PPC - Pay Per Click and CPM - Cost Per Mile. In 2012, Google's revenue from this system were around 42 billion dollars. On 1 July 2009 Microsoft launch new car research, known as Bing. Just 2 months later Yahoo and Microsoft reached a cooperation agreement under which search results to Yahoo's Bing will be empowered.
6. Market share - US February 2012 Source: comScore
7. STAT. • Within a month all over the world be around 158 billion searches. • Each day, approximately 5.2 billion searches. • Approximately 61,000 searches conducted every second. Source: comScore, August 2011 HubSpot
8. How do search engines work? The Internet is an endless sea of information and documents, and if search engines did not exist, finding certain information would be something almost impossible. Search engines consist of four separate parts: 1. Delay (ang. Web crawling), 2. Indexing (ang. Indexing), 3. Search (ang. Searching) and 4. The order (ang. Ranking).
9. Delay (Web crawling) Before search engines to be able to offer us the information we are seeking, they must first find that information. This task, then the discovery and collection of information on the Internet is done by so-called reptle (spiders), otherwise known as bots, robots or crawlers. These crawler (robot) are software simple, not intelligent who through links (links) go from one page to another, and at the same time the information found in the pages that visit and send back to the middle of the data (date center). This is a constant process that almost never ends.
10. Indexing (indexing) information collected by the robots during the delay, analyzed and entered into the database, creating index data for each site. Encoded data to save disk space.
11. Google has indexed more than 45 billion web pages.
12. Search (Searching) When a person writes one or more keywords and press the search button, the search engine requires all web sites in its index and creates a list of web pages relevant to the search key.
13. Order (ang. Ranking) The process of sorting of results found by the search engine search term is one of the most complicated processes and more intelligent search machines. The order of the results is done by analyzing and taking into account the hundreds of different factors, which can be classified into two major groups: Factors influencing the relevance (the title of the page, whenever it is repeated term looking at a page, synonyms pëdoruar, url address and name of the document, the text within fodder H1, H2, alt fodder, links to internal and external of the sites with the same content, etc.) as well as factors that affect the popularity or credibility of the page (links from external sites , quotations, references, references in social networks, etc.).
14. The difference between the results of free and paid Search Engines generate revenue by selling positions financial results which are known as "free results - paid search ads." These ads are known as PPC advertising (pay per click) after certain amount advertisers pay whenever someone clicks on those results. The Google advertising system known as AdWords, Yahoo's - Omniture etc. Mode of operation of these systems is this: when someone does a search, search cars feature two different lists of results, more organic and free as as seen in the following picture.
15. The difference between the results of free and paid
16. What is SEO? Optimization for search engines (ang. Search Engine Optimization - SEO) is the art of improving the visibility of the web page in the organic results (free) search engine using different strategies and techniques. Strategies and techniques used to achieve better results in SEO divided into three groups: 1. White-hat SEO, 2. Black-hat SEO and 3. Grey-hat SEO.
17. Techniques SEO's? White-hat SEO - are all techniques used to achieve better results in SEO, which are in conformity to the Search Engines. Grey-hat SEO - those techniques that help to achieve better results in SEO, which in some ways are neither allowed nor are strictly prohibited by search engines. These techniques sometimes used carefully if necessary to achieve better results. Black-hat SEO - are all techniques used to achieve better results in SEO, which not only allowed but are not fully against the rules of the Search Engines. Using these techniques may eventually be penalized partial or complete removal from the list of results.
18. Benefits of SEO SEO is not the only way to increase the number of visitors and revenues, but is one of the most important. According to a survey conducted in 2012 by Interconnected World, 61% of global internet users seeking online products. The same study concluded that 44% of online buyers use search engines when they want to buy products of different brands. Visitors who come to the site from search engines are those that visitor could easily become our future clients as they are looking for services or products that we offer.
19. SEO vs PPC (1/2) + 75% of clicks go to organic results (SEO)! Source: SEOmoz
20. 75% + of all clicks go to organic results (SEO)! SEO vs PPC (2/2)
21. Stat 75% + of all clicks go to organic results (SEO)!
22. CTR - Click Through Rates April 2011
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